Job description

Job Title: Marketing Manager Responsible for developing and executing marketing strategies across all brands under Niche Food Co. The role combines brand strategy, digital marketing, campaign execution, partnerships, and performance analysis. ? Key Responsibilities 1. Brand Strategy & Positioning • Develop and maintain brand identity guidelines for each concept. • Ensure consistency in tone, visuals, messaging, and customer experience. • Position each brand clearly within the Jeddah dining market. • Lead brand launch strategies for new concepts. 2. Campaign & Promotion Management • Plan and execute seasonal campaigns (Ramadan, National Day, summer, etc.). • Drive footfall through targeted promotions. • Collaborate with operations to create revenue-driven campaigns. 3. Digital & Social Media Management • Oversee Instagram, Google listings, and website presence. • Create monthly content calendars for all brands. • Manage paid ads (Meta, Google Ads, TikTok). • Track engagement, reach, and ROI performance. • Supervise content creation (photoshoots, reels, etc). 4. PR Management • Identify and manage food influencers and brand ambassadors. • Handle media relations and restaurant reviews. • Coordinate PR coverage for openings and milestones. • Manage reputation across Google Reviews and social platforms. 5. Performance & Analytics • Analyze sales data and correlate marketing efforts to revenue. • Provide monthly marketing performance reports. • Monitor competitor activity in Jeddah. • Recommend strategy adjustments based on performance metrics. 6. Partnerships & Corporate Sales Support • Support Niche Catering and corporate accounts through targeted outreach. • Build loyalty programs and retention strategies. ? Qualifications • 3–5 years of marketing experience (hospitality/F&B preferred). • Strong understanding of the Saudi market, especially Jeddah. • Proven experience in digital marketing and paid advertising. • Strong leadership and project management skills. • Fluent in Arabic and English. • Design skills in photoshop or Adobe is a big plus. ? Skills & Competencies • Strategic thinker with strong execution ability. • Creative and brand-driven mindset. • Strong communication and negotiation skills. • Ability to manage multiple brands simultaneously.
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